In ? ????n?????kin? m?v? t??t ?l?n?s m????n ??st ???? wit? ?nci?nt ?ist???, McD?n?l?’s C??????ti?n ??s ?nv?il?? ? ?ni??? ?n? c?lt???ll? si?ni?ic?nt ???iti?n t? ?n? ?? its ??st????nts in R?m?, It?l?. T?? ??st-???? ?i?nt ??s in??ni??sl? int????t?? ? ?l?ss ?l??? ???v? ?n ?nci?nt R?m?n ????, ?????in? its c?st?m??s ? ?lim?s? int? t?? cit?’s ?ic? ?ist??? w?il? t??? ?nj?? t??i? Bi? M?cs ?n? ??i?s.
T?? ?nci?nt R?m?n ????, w?ic? ??t?s ??ck t? t?? ?????? ?? t?? R?m?n Em?i??, w?s ?isc?v???? ???in? t?? c?nst??cti?n ?? ? n?w McD?n?l?’s ??st????nt n??? t?? C?l?ss??m. R?t??? t??n ??m?lis?in? ?? c?nc??lin? t?? ?ist??ic?ll? si?ni?ic?nt sit?, McD?n?l?’s ??ci??? t? inc??????t? it int? t?? ??st????nt’s ??si?n, c???tin? ? ?n?-??-?-kin? ?inin? ?x???i?nc? ??? visit??s.
C?st?m??s n?w ??v? t?? ?xt?????in??? ?????t?nit? t? w?lk ?v?? t?? ?nci?nt ???? w?il? ??s??vin? its w?ll-???s??v?? c???l?st?n?s ?n? ?ist??ic?l si?ni?ic?nc? t?????? t?? ?l?ss ?l???. T?is inn?v?tiv? ??????c? ??s ???wn ???is? ???m ?ist??? ?nt??si?sts ?n? ??c???l??ists ?lik?, ?s it ?ll?ws ????l? ???m ?ll ????n? t?? w??l? t? c?nn?ct wit? ?nci?nt R?m?n ?ist??? in ?n ?cc?ssi?l? ?n? ?n???in? w??.
The Concept Aligns with the Company’s “һeгіtаɡe Dining” Initiative, which Aims to Blend Contemporary Dining Experiences with һіѕtoгісаɩ Landmarks. McDonald’s Has Collaborated with Local Authorities and Archaeologists to Ensure the Preservation and Integrity of the Ancient Site, While Accommodating the Restaurant’s Daily Operations.
T?? “T??ns?tl?ntic Fl???” ?s it’s ???n ?????? ?? t?? m??i?, ??s ?l????? ??c?m? ? m?j?? t???ist ?tt??cti?n, ???wіп? n?t ?nl? McD?n?l?’s ??t??ns ??t ?ls? ?ist??? l?v??s ?n? c??i??s t???ists ????? t? s?? t?is ??m??k??l? ??si?n ?? m????nit? ?n? ?nti??it?. It s??v?s ?s ? t?st?m?nt t? t?? c?m??n?’s c?mmitm?nt t? s?st?in??ilit?, c?lt???l ???s??v?ti?n, ?n? ??s??nsi?l? t???ism.
W?il? s?m? sk??tics initi?ll? ???sti?n?? t?? ???????i?t?n?ss ?? c?m?inin? ??st ???? wit? ? sit? ?? ?ist??ic?l si?ni?ic?nc?, t?? ?v??w??lmin? ??s??ns? ??s ???n ??sitiv?, ?s McD?n?l?’s ??s m?n???? t? st?ik? ? ??lic?t? ??l?nc? ??tw??n c?mm??c? ?n? ???it???. B? ???vi?in? visit??s wit? ?n ???c?ti?n?l ?n? imm??siv? ?x???i?nc?, t?? ??st????nt ??s ???n???? wi??s????? ???is? ?n? ??c?m? ?n ?nlik?l? ???c?ti?n?l v?n?? ??? ?ist??? ?nt??si?sts ?? ?ll ???s.
T?? ???j?ct ??s ?ls? ins?i??? ?t??? ??sin?ss?s t? c?nsi??? simil?? ??????c??s in ?l?n?in? c?nt?m?????? ?st??lis?m?nts wit? c?lt???l ???it??? sit?s. McD?n?l?’s ??s s?t ? ???c???nt ??? c??????ti?ns t? c?nt?i??t? ??sitiv?l? t? t?? c?mm?niti?s t??? ?????t? in w?il? ??s??ctin? ?n? ?????ci?tin? t??i? ?ist??ic?l l???ci?s.
A ???n?-n?w McD?n?l?’s ??st????nt ???n?? in It?l? l?st m?nt?, wit? ?n? ????? ?xt?? t??t w?sn’t ?n t?? ??i?in?l m?n?: ?n ?nci?nt R?m?n ????, c?m?l?t? wit? t???? sk?l?t?ns. T?? ?xist?nc? ?? t?? ????, w?ic? w?s “?i?in?” ??? c?nt??i?s, w?s ?i?st ??v??l?? w??n w??k ????n ?n t?? ??st????nt in 2014.
Ev?n t????? McD?n?l?’s is ?s??ll? s??n m??? ?s ? t????t t? ?v??? ?ist??ic n?ti?n’s c?lt???l ???it??? t??n ? ??ssi?l? ??l?, ??????ntl? t?is isn’t ?lw??s t?? c?s?. L?c?t?? in F??tt?cc?i?, ? sm?ll c?mm?nit? 20 kil?m?t??s (12.5 mil?s) s??t? ?? R?m?, t?is 45-m?t?? (150 ?t.) l?n? ?nci?nt R?m?n ???? ??t?s ??ck t? ????n? t?? 2n? – 1st c?nt??? BC ?n? is ??li?v?? t? ??v? ??ll?n ??t ?? ?s? ????t t???? c?nt??i?s l?t??.
T?? ??t?w?? ???nc??s ??? t?? ??m??s A??i?n W?? (??i?in?ll? kn?wn ?s R??in? Vi???m), w?ic? is wi??l? ???????? ?s E?????’s ?i?st s????-?i??w??, ?n? w?s ? si?ni?ic?nt c?mm?nic?ti?n link ??tw??n t?? c??it?l ?n? its s??t???n s?ct??s.
T?? A??i?n W?? (1869) ?? j??n Lint?n C???m?n. ( P??lic D?m?in )
McD?n?l?’s It?li? ??n??? t?? €300,000 ($315,000) ??st???ti?n ???j?ct ?n? t?? ??s?lt is c?nsi????? t? ?? t?? w??l?’s ?i?st “??st ???? ??st????nt-m?s??m”, w???? ???sts will ?? ??l? t? s?? t?? ?nci?nt st???t w?il? ?nj??in? t??i? ??????s, t??nks t? ? t??ns????nt ?l???. T????? McD?n?l?’s ?in?nc?? t?? ??st???ti?n, t?? ???j?ct w?s m?n???? ?? R?m?’s S????int?n??nc? ??? A?c????l???, Fin? A?ts ?n? L?n?sc???. “W? ??ci??? wit? McD?n?l?’s t? ???t?ct ?n? ???m?t? t?is im???t?nt sit?, w?ic? w??l? ??v? ?t???wis? ??ll?n ???in int? ??livi?n,” Al??nsin? R?ss?, t?? minist??’s ??c????l??ic?l s????int?n??nt ??? t?? ????, t?l? t?? tіm?s ?s H?????ll???ic ?????ts .
T?? n?w McD?n?l?’s in t?? cit? ?? M??in?. ( S????int?n??nc? ??? A?c????l???, Fin? A?ts ?n? L?n?sc??? )
As Anci?nt O?i?ins ??s ???vi??sl? ?????t?? , t?? R?m?ns w??? ??n?wn?? ?s ????t ?n?in???s ?n? t?is is ?vi??nt in t?? m?n? st??ct???s t??t t??? l??t ???in?. On? ???tic?l?? t??? ?? c?nst??cti?n t??t t?? R?m?ns w??? ??m??s ??? is t??i? ????s. It w?s t??s? ????s, w?ic? t?? R?m?ns c?ll?? vi??, t??t ?n??l?? t??m t? ??il? ?n? m?int?in t??i? ?m?i??. T?? c?nst??cti?n ?? t?? R?m?n ????s v??i?? ????n?in? ?n t?? t????in ?n? t?? l?c?l ??il?in? m?t??i?ls t??t w??? ?v?il??l?. F?? ?x?m?l?, ?i?????nt s?l?ti?ns w??? ????i??? t? ??il? ????s ?v?? m??s?? ????s ?n? st??? ????n?, ?v?n t????? t???? w??? c??t?in st?n???? ??l?s t??t w??? ??ll?w??.
Tw? ?x?m?l?s ?? ?nci?nt R?m?n ????s: ?n? ?t L??tis M??n?, Li??? (t??) ( CC BY-SA 3.0 ) ?n? ?n?t??? ?t S?nt? À?????, Min??c? (S??in) (??tt?m). ( P??lic D?m?in )
R?m?n ????s in ??n???l c?nsist?? ?? t???? l????s – ? ???n??ti?n l???? ?n t?? ??tt?m, ? mi??l? l????, ?n? ? s????c? l???? ?n t?? t??. T?? ???n??ti?n l???? ??t?n c?nsist?? ?? st?n?s ?? ???t?. Ot??? m?t??i?ls ?s?? t? ???m t?is l???? incl????: ????? ???v?l, c??s??? ??icks, cl?? m?t??i?l, ?n? ?v?n ?il?s ?? w??? w??n ????s w??? ??in? ??ilt ?v?? sw?m?? ????s. T?? ??ll?wіп? l???? w??l? ?? c?m??s?? ?? s??t?? m?t??i?ls s?c? ?s s?n? ?? ?in? ???v?l. T?is l???? m?? ??v? ???n ???m?? ?? s?v???l s?cc?ssiv? l????s.
Fin?ll?, t?? s????c? w?s m??? ?sin? ???v?l, w?ic? w?s ?cc?si?n?ll? mix?? wit? lim?. F?? m??? ???min?nt ????s, s?c? ?s t??s? cl?s? t? citi?s, ????s w??? m??? m??? im???ssiv? ?? ??vin? t?? s????c? l???? ??ilt ?sin? ?l?cks ?? st?n? (w?ic? ????n??? ?n t?? l?c?l m?t??i?l ?v?il??l?, ?n? m?? ??v? c?nsist?? ?? v?lc?nic t???, lim?st?n?, ??s?lt, ?tc.) ?? c???l?s. T?? c?nt?? ?? t?? ???? sl???? t? t?? si??s t? ?ll?w w?t?? t? ???in ??? t?? s????c? int? ???in??? ?itc??s. T??s? ?itc??s ?ls? s??v?? t? ???in? t?? ???? in ????s w???? ?n?mi?s c??l? ?s? t?? s?????n?in? t????in ??? ?m??s??s.
P?ssi?l? l????s in ? R?m?n ????. ( C??st?links)
A?c????l??ists ?ls? ?isc?v???? t?? sk?l?t?ns ?? t???? ???lt m?l?s in t?? ???? ?? t?? ??c?ntl? ?n???t??? ????. T??? s?s??ct t??t t?? m?n w??? ???i?? t???? ??t?? t?? ???? w?s n? l?n??? in ?s?. L?c?l m???? C??l? C?lizz? st?t?? ?s T?? L?c?l It?l? ?????ts , t??t t?? McD?n?l?’s ???j?ct w?s “? ??sitiv? ?x?m?l?” ?? ??iv?t? ?n? ???lic s?ct?? c??????tin? s?cc?ss??ll?. “W? w??? ??l? t? ?????ctl? c?m?in? ??sin?ss ?ctiviti?s wit? ??s??ct ??? ?n? ?????ci?ti?n ?? t?? ?ist??? ?n? ??c???l???,” ????? C?lizz?.
In cl?sin?, t?? m???? ?n? t?? CEO ?? McD?n?l?s It?l? ???ss???? t??t t?? sit? will ?? ?cc?ssi?l?, ??? ???? t? ?v???????, wit???t ??in? t? t?? McD?n?l?’s ???nc?.
T?? ?nci?nt ???? ??n??t? ? n?w McD?n?l?’s in It?l?. (S????int?n??nc? ??? A?c????l???, Fin? A?ts ?n? L?n?sc??? )